Advisor and Founder. I help ecommerce businesses innovate and iterate product through personalisation; creatively and at pace.
Founding a 40-something person consultancy, I’ve been exposed to a variety of different maturities of digital businesses, mostly ecommerce.
This means I can contextually apply thought and practice from many different experiences to any given situation from my 11 years experience.
I appreciate that makes me sound old.
I founded and led User Conversion, a conversion optimisation consultancy, hiring talent and working with hundreds of clients. Like these.
After being acquired, I now hold an advisory position on a couple of ecommerce boards and building something that adds genuine value to a problem I see over and over again.
The biggest challenge I see, too regularly, is that personalisation is poorly represented, miscommunicated and over complicated.
I’ve helped businesses mature their personalisation strategies that, in turn, develops product that actually makes a genuine difference to our users and our bottom line.
Read more about my hypotheses on Linkedin here. All thoughts are my own.
I focus on the concept that personalisation should be simplified, specifically using the notion of intent to mature our approach.